The best global airline web site: American Airlines
As I prepare to hop on a plane to Europe, I’d like to focus briefly on the airline industry. I should preface this post by saying that I find “meta” …
Web Globalization Report Card
The best global hotel web site: InterContinental Hotels
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
The best global automotive web site: Volkswagen
We included 12 automotive brands in the 2010 Web Globalization Report Card. And of the 12, Volkswagen emerged on top. Volkswagen is one of the more globally consistent automotive web …
Web Globalization 2010: How Many Languages is Enough?
Languages are a means to an end, and in web globalization, languages help you expand your global reach. And global reach doesn’t always mean expanding beyond borders, it could also …
The best global web sites of 2010
I’m pleased to announce the publication of the 2010 Web Globalization Report Card. Here are the top 25 web sites overall: Google Facebook Cisco Systems Philips Samsung Wikipedia 3M NIVEA …