As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part…
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie…
Rarely do I see a global gateway make it into a TV commercial. But I was watching ESPN’s recent advert for its mobile app and there is was — a global gateway, shown below. The commercial shows the global gateway…
A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is that it is a multilingual website. And, sadly, too many…
Everyone talks about it but nobody does anything about it. Consider the following chart representing the “weight” of mobile home pages from the 2021 Web Globalization Report Card. This year, the average mobile home page weighs more than 9MB. Depending…
Starlink, the SpaceX-operated satellite communications service, “is now delivering initial beta service both domestically and internationally, and will continue expansion to near global coverage of the populated world in 2021.” Naturally, I was curious to see if the Starlink website…
A common refrain in Global by Design are the many risks of using flags as part of your global navigation strategy. As I’ve noted over the years, many companies have since dropped flags, companies such as Apple, Airbnb and Spotify.…
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes…
I recently joined Kathrin Bussmann, founder of Verbaccino and The Worldly Marketer Podcast, for a chat about web globalization trends and best practices. You can listen to it here. I hope you enjoy it!
Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike is ranked #52 in the 2021 Web Globalization Report Card.
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link
As a Mailchimp user I was intrigued to be greeted by this header recently: I clicked on the link and found the following five languages: Not many languages, but a start. And I was happy to see the generic gateway…
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share what I’ve learned and where I think we’re headed. The…
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend…
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and…