Think Outside the Country: Coming April 10th
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …
Web Globalization Report Card
Booking.com: The best global travel website of 2017
For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton …
Amazon embraces the globe icon as it launches Spanish support for US shoppers
I first noticed this while creating the 2017 Web Globalization Report Card — not on the US website but the German site. But today Amazon rolled out support for Spanish for …
The top 25 global websites from the 2017 Web Globalization Report Card
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Websites are dead. Long live websites.
Remember not very long ago when social media experts were preaching the value of a Facebook page over a website? It was not uncommon to be told to dump your website …
Tiffany: The best luxury website of 2016
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany …
More than half of the leading global websites support Thai
Following up on my previous post, I was asked just how prevalent Thai is on the leading global brands. According to the 2016 Web Globalization Report Card, Thai is now …
Nike improves its global gateway
Nike made an important improvement to its global gateway over the past year that I want to draw your attention to. First, let’s take a look at the home page, …
Deloitte: The best global professional services website of 2016
For the 2016 Web Globalization Report Card, we studied five professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC This is the first year in some time that none …
Car companies embrace global automotive platforms but resist global website platforms
Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website …
American Express: The best global financial services website of 2016
For the 2016 Web Globalization Report Card, we studied 9 financial services websites: Allianz American Express Axa Citibank HSBC Marsh MasterCard Visa Western Union American Express emerged on top with support …
Intel: The best global enterprise technology website of 2016
For the 2016 Web Globalization Report Card, we studied 11 enterprise technology websites: Autodesk Cisco Systems EMC IBM Huawei Intel Oracle SAP Texas Instruments Xerox VMware With support for 23 languages, Intel …
Chinese drawing even with English on global websites
Over the past decade Simplified Chinese has grown to become one of the most popular languages on global websites, second only to English. According to the Web Globalization Report Card, …
The best global automotive website of 2016: BMW
For the 2016 Web Globalization Report Card, we studied 13 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Toyota Volkswagen I want to preface this …
Is your website losing the language race?
For the past 12 years, the Web Globalization Report Card has closely tracked the languages supported by the leading global websites, including companies such as Apple, IBM, 3M, GE, Microsoft, and Google. …
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