COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …

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The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card.  This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …

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Websites celebrate Chinese New Year: The Year of the Ox

This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color …

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Disney+ (or -) a few languages: Why companies continue to “assume the world speaks English”

The New York Times reports that Iceland has appealed to Disney to support Icelandic. And what began as a Facebook post by the country’s education minister has grown into a national movement. But Disney doesn’t just fall short of Icelandic, …

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Reinventing the Translation Industry: Notes from the TAUS conference

I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global economic and pandemic woes. But also with an eye on …

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The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

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Coming in February: The 2020 Web Globalization Report Card

For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…

Google’s global trends 2019

For anyone interested in a truly global (and local) view of the world’s Internet users, I recommend spending a few minutes here. At a global level, it’s revealing to see that the leading search phrase was “India vs. South Africa,” …

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