According to the Anti-Defamation League (ADL), the OK hand gesture is now a hate symbol. For those of us in the globalization field, we’ve learned to avoid this gesture in web and marketing materials for a more global reason — …
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the company last year. According to TechCrunch, Flipkart is (finally) adding …
Duolingo is an impressive language-learning app. I can’t say I’ve become fluent on any of the languages offered but I certainly enjoy sampling them. And now you can sample Arabic. Unfortunately, Duolingo continues to use flags for navigational purposes. Here …
I always enjoy skimming through Mary Meeker’s annual survey of global Internet trends (now via Bond Capital). What follows are a few slides that jumped out at me. Let’s begin with global Internet users. While Europe, North America and South …
Did you know that (US) English accounts for fewer than half of all WordPress interfaces currently in use? As you can see below, courtesy of WordPress, English still technically accounts for more than half when you include Australia, Canada, etc, …
I had an OpEd published this week in the Los Angeles Times about the importance of languages — and the slow but steady increase in languages supported by the world’s leading brands… America’s biggest brands are increasingly multilingual
I number of years ago I virtually met a woman named Laurel Delaney. She had founded the consultancy GlobeTrade and had authored of a number of very good books on exporting, one of which you can learn more about here. …
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …
Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve done a few times in the past, I thought I’d feature a few localized web pages from multinationals as they …
It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new audience of drivers was being welcomed by the world’s automakers. …