This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color…
LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the future. The survey takes about 10 minute to complete and…
I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie Chevalier#TWM167 with Todd Cornell 康鸿熹#TWM171 with Chris Englund#TWM174 with Cynthia Dearin#TWM168 with Lars M. B. Anthonisen#TWM185 with Yingying (李莹莹） Li #TWM172 with Arnold…
So I’ve spent the past month or so speaking with those who manage global websites — learning the latest developments from their organizations — and now I dive into research. Lots of research. There is no outsourcing of labor here,…
My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it!
I’ve written quite a bit about the world’s most lucrative shopping holiday. No, it’s not Black Friday, but Singles Day, which takes place every November 11th (11.11) in China, and now across many other countries. Walmart is running TV ads…
TAUS has gone live with its Data Marketplace. This resource, co-developed with Translated and FBK Trento, and co-financed by the European Union, provides more than 35 billion words across more than 600 language pairs. According to the press release: The…
I’m pleased to be participating virtually at the 2020 Translating Europe Forum. I’ll be presenting on Friday, November 6 on “Translating for digital businesses: multilingualism as a factor for business success.” And though I’ll have to prerecord my session due…
With all events going virtual, I find I have so much less time these days. Previously, I would just pick a small number of events to travel to and ignore the rest. But not now. Which is actually a good…
My thanks to Lilt for sponsoring Global by Design. Here are details on their upcoming event this week. I plan to attend… Your peers are sharing their localization secrets at Ascend 2020 Organizations like Intel, Canva, ASICS, NYU, and Oxford…
As a small (but growing) number of companies terminate their dot-brand registrations, it’s fair to ask if dot-brands are a dot-bust. It’s starting to appear that way. Though the fault lies less with the domains themselves than with the companies…
I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global economic and pandemic woes. But also with an eye on…
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as a host of web globalization best practices. You can listen…
I’m happy to be participating in the upcoming TAUS event: Reinventing the Translation Industry. This virtual event, taking place June 8-18th, poses the question: What will be the state of the translation industry in the summer of 2021? Following the scenario-based…
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn back the clock on globalization. The term “deglobalization” is now…