The best 25 global websites of 2020
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are …
Web Globalization Report Card
Airbnb doubles (yes, doubles) its linguistic reach
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per …
1,000 languages: The world’s most multilingual website
The Jehovah’s Witnesses announced today that its website reached 1,000 languages, an impressive achievement. The release notes: On November 4, 2019, jw.org, the official website of Jehovah’s Witnesses, reached an unprecedented …
Deloitte: The best professional services website of 2019
For the 2019 Web Globalization Report Card, we studied the following professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC For the first year since we …
Cisco Systems: The best enterprise technology website of 2019
For the 2019 Web Globalization Report Card, we studied the following 13 enterprise technology websites: Autodesk Cisco Systems DHL FedEx HP Enterprise Huawei IBM Intel Oracle SAP Texas Instruments UPS …
Volvo: The best global automotive website of 2019
For the 2019 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
Leading with languages: Why 30 languages is below average
According to the 2019 Web Globalization Report Card, 32 languages is the “average” number of languages supported by the leading global brands.
The best global websites from the 2019 Web Globalization Report Card
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in …
Forget it, Jake. It’s China.
A timely article in The Wall Street Journal (that I only recently got around to reading): “The future’s not here.” American business people once saw China as dynamic, exciting and wide open. Not anymore. To which …
What’s the world’s most multilingual website? (2018 update)
A few months ago, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the …
Globalia illustrates why your global gateway should be in the header
Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing …
Speaking in Tongues: Corporate America needs to get religious about languages
I was happy to have an essay published in the recent issue of Multilingual. In the essay I write: While Wikipedia, Google and Facebook are among the leaders in languages …
Deloitte: The best global professional services website of 2018
For the 2018 Web Globalization Report Card, we studied the following 6 professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Last year, Deloitte and KPMG tied for …
BMW: The best global automotive website of 2018
For the 2018 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
Apple adds geolocation to improve its global gateway strategy
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …