Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
Languages
The top 50 global websites of 2020
As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited …
Reinventing the Translation Industry: Notes from the TAUS conference
I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global …
Apple Translate is coming
Very cool (and overdue) announcement this morning from the Apple WWDC. The Apple Translate is on its way and is all about voice (and privacy). Here are the supported languages. …
Deloitte: The best global professional services website (with KPMG a close second)
For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, …
Volvo: The best global automotive website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen …
The best 25 global websites of 2020
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are …
From AZMKIMI to MZOO: Chinese brands take over Amazon.com
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… …
Google Translate expands to 108 languages
Google announced the addition of five languages today: Kinyarwanda Odia (Oriya) Tatar Turkmen Uyghur (Sadly, many of the speakers of Uyghur won’t have access to this tool) Notes Google: These …
The top 10 global websites from the 2020 Web Globalization Report Card
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be …
Airbnb doubles (yes, doubles) its linguistic reach
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per …
1,000 languages: The world’s most multilingual website
The Jehovah’s Witnesses announced today that its website reached 1,000 languages, an impressive achievement. The release notes: On November 4, 2019, jw.org, the official website of Jehovah’s Witnesses, reached an unprecedented …
Duolingo adds Arabic (and its flag strategy begins to fall apart)
Duolingo is an impressive language-learning app. I can’t say I’ve become fluent on any of the languages offered but I certainly enjoy sampling them. And now you can sample Arabic. …
New report illustrates how country codes enable diversity in languages on the internet
Thanks to a heads-up from Ali at CircleID, I discovered a new report by Oxford Information Labs (sponsored by the Council of European National Top-Level Domain Registries. The Council of …
Selected slides from Mary Meeker’s 2019 Internet trends report
I always enjoy skimming through Mary Meeker’s annual survey of global Internet trends (now via Bond Capital). What follows are a few slides that jumped out at me. Let’s begin …