Adventures in web globalization, since 2002
For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, …
Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with …
Google Translate is the world’s most popular translation tool. The company says it now translates 30 trillion sentences a year across 103 languages. The key data point here is the …
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away …
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to …
As readers of this blog well know, I often refer to China and Taiwan when making the case for avoiding the use of flags on a global gateway. There are …
Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing …
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …
You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who …
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with …
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened …
I first noticed this while creating the 2017 Web Globalization Report Card — not on the US website but the German site. But today Amazon rolled out support for Spanish for …
Xerox recently spun off its services unit into a billion-dollar global company known as Conduent. I took a quick look at the Conduent website to see how world-ready this “global” website had become in …