Tesla’s global website shifts into reverse

Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent …

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Peak flag: The decline of flags on websites has begun

I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. …

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It’s time for your website to go flag free

If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just …

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Globalia illustrates why your global gateway should be in the header

Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing from the home page — my native language. Not surprisingly, …

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Is your vendor putting your international business in jeopardy?

You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who believe differently, and they happen to be in a position …

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The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

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Can displaying the Taiwan flag get your website shut down in China?

The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with text that reads Select Country or Select Country/Region? This may seem …

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Marriott’s China websites get shut down — and your website could as well if you’re not careful

If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened here? According to Skift, Marriott sent a survey in Mandarin …

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