The global evolution of Apple.com
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation …
Global Marketing
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
Last chance to participate in the LILT localization survey
LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the …
Coming next week: The 2021 Web Globalization Report Card
We’re almost there… You can download the brochure here.
Websites celebrate Chinese New Year: The Year of the Ox
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly …
Miller Lite launches a Super Bowl ad that blends lengthy URLs with localization
Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must …
The Art of the Global Gateway at LocWorld 43
Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of …
Announcing the State of Localization survey
LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the …
The Worldly Marketer Podcast: Top 10 List
I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie …
The tekom Year Book 2020: The most common web globalization mistakes
On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication …
The most popular posts of 2020
Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, …
As Apple leaves flags behind, Amazon begins waving them
I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike …
Translating for digital businesses: Multilingualism as a factor for business success
My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it!
Harley-Davidson: Not-so-easy riding in India
Very interesting New York Times article on Harley-Davidson’s decision to close its Indian factory and effectively cease selling motorcycles in a market where motocycles are hugely popular. But Harleys are …