Adventures in web globalization, since 2002
It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new …
For the 2018 Web Globalization Report Card, we studied the following 6 professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Last year, Deloitte and KPMG tied for …
#serveinmylanguage It’s more than a hashtag; it’s a social movement. And it’s growing. A movement among Indian consumers to force the vendors who depend on their business to actually support …
For the 2018 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
Amazon announced earlier this week that it had made its home-grown Amazon Translate service generally available. Like other Amazon Web Services (AWS), you can leverage the service across websites, apps, …
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …
You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who …
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites …
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened …
Here is an article I wrote that was recently published in tcworld magazine. In it, I define the “translation economy” and the opportunities (and challenges) it presents to all organizations. …
I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I …
Today marks the official day one for Amazon in Australia. While Amazon.com.au has been around for a number of years largely selling eBooks via the Kindle, today the company goes …
In 2001, I published a report on website weights and their impacts on website performance. Why, may you ask, was I researching website weights all the way back in 2001? …