It’s time for your website to go flag free
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to …
Companies
What’s the world’s most multilingual website? (2018 update)
A few months ago, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the …
Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia
It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new …
Deloitte: The best global professional services website of 2018
For the 2018 Web Globalization Report Card, we studied the following 6 professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Last year, Deloitte and KPMG tied for …
Think you can succeed in India supporting English only? Think again.
#serveinmylanguage It’s more than a hashtag; it’s a social movement. And it’s growing. A movement among Indian consumers to force the vendors who depend on their business to actually support …
BMW: The best global automotive website of 2018
For the 2018 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
Amazon Translate joins the machine translation crowd
Amazon announced earlier this week that it had made its home-grown Amazon Translate service generally available. Like other Amazon Web Services (AWS), you can leverage the service across websites, apps, …
The globe icon has gone mainstream in global gateways
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …
Apple adds geolocation to improve its global gateway strategy
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …
Is your vendor putting your international business in jeopardy?
You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who …
The top 25 websites from the 2018 Web Globalization Report Card
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Marriott in China: Website still down two weeks later (and three takeaways)
The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites …
Marriott’s China websites get shut down — and your website could as well if you’re not careful
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened …
Succeeding in the Translation Economy
Here is an article I wrote that was recently published in tcworld magazine. In it, I define the “translation economy” and the opportunities (and challenges) it presents to all organizations. …
Think Outside the Country is coming to Japan
I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I …
English