Adventures in web globalization, since 2002
I recently joined Kathrin Bussmann, founder of Verbaccino and The Worldly Marketer Podcast, for a chat about web globalization trends and best practices. You can listen to it here. I hope you enjoy it!
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share what I’ve learned and where I think we’re headed. The …
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and …
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …
We’re almost there… You can download the brochure here.
I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike flags, but because flags often cause more problems then they …
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as a host of web globalization best practices. You can listen …
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn back the clock on globalization. The term “deglobalization” is now …
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen Volvo Cars For the second year in a row, Volvo …
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more …
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per year. But some companies expand their global reach in sprints. …
I’ll be participating on May 1st at 11 am (Chicago time) in a one-hour Weggchat — responding to questions via Twitter. So if you have anything to ask me about taking your website or app global, send them my way …