Long live the website
If yesterday’s epic #facebookfail has taught us anything, it should be to not rely too heavily on any one platform that you do not control. Sadly, a number of global …
web globalization
Just one week until Lilt Ascend 2021; Here’s why to attend:
A sponsored blog post from Lilt. These days, with more and more customer interactions moving online, a lot of important discussions are happening in the localization industry. As companies are …
Upgrade your Global Customer Experience strategy at Lilt Ascend, October 6-7
LILT, a Global by Design sponsor, is hosting the next edition of its popular Ascend conference on October 6-7. The event is designed to help you reach the 87% of …
Starlink is technically global, linguistically not so much
Starlink, the SpaceX-operated satellite communications service, “is now delivering initial beta service both domestically and internationally, and will continue expansion to near global coverage of the populated world in 2021.” …
Worldly Marketer Podcast: Learning from the best global websites
I recently joined Kathrin Bussmann, founder of Verbaccino and The Worldly Marketer Podcast, for a chat about web globalization trends and best practices. You can listen to it here. I …
Findings from the 2021 Web Globalization Report Card
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link
The future best practices from the leading global websites
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share …
The global evolution of Apple.com
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation …
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
Coming next week: The 2021 Web Globalization Report Card
We’re almost there… You can download the brochure here.
As Apple leaves flags behind, Amazon begins waving them
I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike …
The Worldly Marketer: What you need to know about web globalization best practices
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as …
Why deglobalization will not dampen web globalization
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn …
Volvo: The best global automotive website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen …
From AZMKIMI to MZOO: Chinese brands take over Amazon.com
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… …