For Flipkart (Walmart) and India: English is not enough

Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the company last year. According to TechCrunch, Flipkart is (finally) adding…

Say goodbye to Google Translator Toolkit

Not a huge surprise given the lack of investment over the years and the rise of more full-featured competitors, but Google is shutting down its Translator Toolkit: Google Translator Toolkit launched over a decade ago to help our users, translators,…

Amazon and India: Actions and Languages

In technology, as in life, actions speak louder than words. And if you look at the actions Amazon has been taking over the past 18 months, it’s clear that Amazon is heavily invested in succeeding in India. Consider the following…

The tragic irony of Amazon vs. Amazon

Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become a global giant, so much so that the company pursued exclusive ownership of the top-level domain Appalachia. So not only…

Tesla’s global website shifts into reverse

Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent…

WordPress Translation Day recap

Looks like the most recent WordPress Translation Day was a linguistic success. Here are the details from WP Tavern: Events in 35 countries (see map below) 183 new contributors 12 new global translation editors (GTEs) WordPress supports more than 200…

Deloitte: The best professional services website of 2019

For the 2019 Web Globalization Report Card, we studied the following professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC For the first year since we began the Report Card (in 2003), every company reviewed in…

Got a question? Ask me on May 1st

I’ll be participating on May 1st at 11 am (Chicago time) in a one-hour Weggchat — responding to questions via Twitter. So if you have anything to ask me about taking your website or app global, send them my way…

Forget it Jeff, it’s China

Another one bites the dust in China (Amazon.cn), expanding upon my previous post on the challenges of succeeding in China. Wall Street Journal: Amazon’s E-Commerce Adventure in China Proved Too Much of a Jungle

What’s the world’s most multilingual website? (2019 update)

Last year, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the website of the Jehovah’s Witnesses. As I noted in the essay: The JW.org website supports more than 675 written…

WordPress Translation Day is coming

Did you know that (US) English accounts for fewer than half of all WordPress interfaces currently in use? As you can see below, courtesy of WordPress, English still technically accounts for more than half when you include Australia, Canada, etc,…