For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, followed closely by KPMG. Professional services websites reflect highly decentralized…
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as a host of web globalization best practices. You can listen…
I’m happy to be participating in the upcoming TAUS event: Reinventing the Translation Industry. This virtual event, taking place June 8-18th, poses the question: What will be the state of the translation industry in the summer of 2021? Following the scenario-based…
This month I had planned to be traveling to Southern Land (Australia). At least I can visit virtually. Like via this unique map of the world based on the origin of country names, such as Land of the Fierce (France).…
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn back the clock on globalization. The term “deglobalization” is now…
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen Volvo Cars For the second year in a row, Volvo…
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are a number of new entrants to the list: Airbnb: As…
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more…
Google announced the addition of five languages today: Kinyarwanda Odia (Oriya) Tatar Turkmen Uyghur (Sadly, many of the speakers of Uyghur won’t have access to this tool) Notes Google: These languages, spoken by more than 75 million people worldwide, are…
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10…
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…
For anyone interested in a truly global (and local) view of the world’s Internet users, I recommend spending a few minutes here. At a global level, it’s revealing to see that the leading search phrase was “India vs. South Africa,”…
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per year. But some companies expand their global reach in sprints.…
The Jehovah’s Witnesses announced today that its website reached 1,000 languages, an impressive achievement. The release notes: On November 4, 2019, jw.org, the official website of Jehovah’s Witnesses, reached an unprecedented translation milestone—it now includes articles, videos, and audio content available…
According to the Anti-Defamation League (ADL), the OK hand gesture is now a hate symbol. For those of us in the globalization field, we’ve learned to avoid this gesture in web and marketing materials for a more global reason —…