Adventures in web globalization, since 2002
As we dive into another uncertain year, I find it comforting to be working on the 2022 edition of the Web Globalization Report Card. It gives me a chance to step outside …
As an author and small publisher, I’m excited to see the rapid growth — and globalization — of the online bookstore Bookshop.org. Bookshop.org positions itself as the anti-Amazon, by working …
I think I spend more time browsing Netflix for something to watch than actually watching it. Which is why I was intrigued to see a new Browse by Language link …
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so …
As I mentioned a few days ago, Singles Day arrived well before the official start: 11/11. But now that it has officially arrived, a thought a few screen shots would …
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated …
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by …
Rarely do I see a global gateway make it into a TV commercial. But I was watching ESPN’s recent advert for its mobile app and there is was — a …
A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is …
Everyone talks about it but nobody does anything about it. Consider the following chart representing the “weight” of mobile home pages from the 2021 Web Globalization Report Card. This year, …
Starlink, the SpaceX-operated satellite communications service, “is now delivering initial beta service both domestically and internationally, and will continue expansion to near global coverage of the populated world in 2021.” …
A common refrain in Global by Design are the many risks of using flags as part of your global navigation strategy. As I’ve noted over the years, many companies have …
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four …
I recently joined Kathrin Bussmann, founder of Verbaccino and The Worldly Marketer Podcast, for a chat about web globalization trends and best practices. You can listen to it here. I …
Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike …