Google Translate is the world’s most popular translation tool. The company says it now translates 30 trillion sentences a year across 103 languages. The key data point here is the 103 languages. No other free translation tool comes close to…
Amazon announced earlier this week that it had made its home-grown Amazon Translate service generally available. Like other Amazon Web Services (AWS), you can leverage the service across websites, apps, as well as text to speech. I should stress that…
I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. The book is published by Born Digital (in collaboration with Mitsue-Links) You can…
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are…
I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I look forward to promoting it next year! If you’re a…
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web…
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global,…
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the…
I remember when Google Translate went live. Hard to believe it was 10 years ago. I remember thinking that this relatively new technology, known as Statistical Machine Translation (SMT), was going to change everything. At the time, many within the translation community were dismissive…
It has been a decade since Google Translate took machine translation to the masses — a topic for a future post. But most companies will not be using Google Translate anytime soon to power their machine translation efforts. They want…
For the 2016 Web Globalization Report Card, we studied 11 enterprise technology websites: Autodesk Cisco Systems EMC IBM Huawei Intel Oracle SAP Texas Instruments Xerox VMware With support for 23 languages, Intel is not the language leader in this category; Cisco Systems…
A few years ago I wrote about the translation icon and its many variations at that point in time. I thought now would be a good time to revisit this icon. Let’s start with the Google Translate. This icon has not changed…
Google Translate is the world’s most popular machine translation tool. And, despite predictions by many experts in the translation industry, the quality of Google Translate has improved nicely over the past decade. Not so good that professional translators are in any…
From Afrikaans to Zulu, the evolution of Google Translate is one of Google’s greatest success stories that few people fully appreciate. Perhaps because Google is reluctant to release usage data (which I imagine is significant). So Google now supports 80…
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While every company has its own unique worldview and challenges, a…