The tragic irony of Amazon vs. Amazon
Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become a global giant, so much so that the company pursued …
Global Marketing
The internet may connect devices, but language connects people.
I had an OpEd published this week in the Los Angeles Times about the importance of languages — and the slow but steady increase in languages supported by the world’s …
Women Entrepreneurs Grow Global
I number of years ago I virtually met a woman named Laurel Delaney. She had founded the consultancy GlobeTrade and had authored of a number of very good books on …
Volvo: The best global automotive website of 2019
For the 2019 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
The best global websites from the 2019 Web Globalization Report Card
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in …
Peak flag: The decline of flags on websites has begun
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away …
It’s time for your website to go flag free
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to …
What’s the world’s most multilingual website? (2018 update)
A few months ago, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the …
Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia
It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new …
Speaking in Tongues: Corporate America needs to get religious about languages
I was happy to have an essay published in the recent issue of Multilingual. In the essay I write: While Wikipedia, Google and Facebook are among the leaders in languages …
Country codes of the world. XL.
For quite some time people have asked me about creating a larger version of our Country Codes of the World map, something they could pin up in their conference rooms …
Welcome to the Kingdom of eSwatini, formerly known as Swaziland
When I read about Swaziland’s recent name change, by decree, my first thought was: What about the country code? As in .sz? As far as I can tell, it’s way …
Think Outside the Country (now available in Japanese)
I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. …
The top 25 websites from the 2018 Web Globalization Report Card
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Marriott in China: Website still down two weeks later (and three takeaways)
The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites …