To create a world-ready mobile app, think small, as in “lite”
If you don’t know what your mobile app weighs (in kilobytes), then it’s safe to say your emerging market strategy could use some tweaking. That’s not to be harsh, but …
India
Think you can succeed in India supporting English only? Think again.
#serveinmylanguage It’s more than a hashtag; it’s a social movement. And it’s growing. A movement among Indian consumers to force the vendors who depend on their business to actually support …
A unique look at the emerging multilingual Internet
I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more …
Think Outside the Country (now available in Japanese)
I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. …
The top 25 websites from the 2018 Web Globalization Report Card
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Succeeding in the Translation Economy
Here is an article I wrote that was recently published in tcworld magazine. In it, I define the “translation economy” and the opportunities (and challenges) it presents to all organizations. …
Amazon’s uneven (and not unusual) language strategy
Amazon Crossing is the Amazon publishing imprint dedicated to translating non-English books into English. In just a few years it has grown to be a leading translator of literary novels. …
The growing language gap between travel and tourism websites
The travel industry has long been at the forefront of web globalization. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support …
Announcing the top 10 global tourism websites
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at …
India: Growing like crazy and craving local-language content
Mary Meeker of Kleiner Perkins released her 2017 Internet Trends report today — the mother of all PowerPoint decks. I last commented on the 2014 deck. A few slides jumped out at …
Think Outside the Country
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result …
Think Outside the Country: Coming April 10th
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …
WordPress reaches 50 languages as it expands into India
This blog began more than a decade ago when WordPress was available in English only. WordPress is now available, fully translated, in 50 languages, in impressive achievement. Polyglots Team Experiences …
Are you celebrating India’s festival season? Amazon sure is
Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place. Amazon launched its Great Indian Festival promotion this week with free prizes including a …
Chinese drawing even with English on global websites
Over the past decade Simplified Chinese has grown to become one of the most popular languages on global websites, second only to English. According to the Web Globalization Report Card, …