This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color …
As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited myself to posting the top 25 companies, but I’m thinking …
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are a number of new entrants to the list: Airbnb: As …
Google announced the addition of five languages today: Kinyarwanda Odia (Oriya) Tatar Turkmen Uyghur (Sadly, many of the speakers of Uyghur won’t have access to this tool) Notes Google: These languages, spoken by more than 75 million people worldwide, are …
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …
For anyone interested in a truly global (and local) view of the world’s Internet users, I recommend spending a few minutes here. At a global level, it’s revealing to see that the leading search phrase was “India vs. South Africa,” …
Not a huge surprise given the lack of investment over the years and the rise of more full-featured competitors, but Google is shutting down its Translator Toolkit: Google Translator Toolkit launched over a decade ago to help our users, translators, …
Last year, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the website of the Jehovah’s Witnesses. As I noted in the essay: The JW.org website supports more than 675 written …
I had an OpEd published this week in the Los Angeles Times about the importance of languages — and the slow but steady increase in languages supported by the world’s leading brands… America’s biggest brands are increasingly multilingual
According to the 2019 Web Globalization Report Card, 32 languages is the “average” number of languages supported by the leading global brands.