Think Outside the Country (now available in Japanese)

I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. The book is published by Born Digital (in collaboration with Mitsue-Links) You can …

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The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

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Think Outside the Country is coming to Japan

I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I look forward to promoting it next year! If you’re a …

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Free webinar for class adoptions of Think Outside the Country

I’ve already conducted a few webinars in the US and abroad and realize that I’ve never formally announced this. If your class has adopted Think Outside the Country, I’d be happy to provide a Skype webinar to talk more about …

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When looking at Asia, look beyond China, Japan and South Korea…

Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer):  China, Japan and South Korea. Today, any company with eyes on Asian expansion should not limit itself to these three markets. There …

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Announcing the top 10 global tourism websites

While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries.  That …

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Think Outside the Country

I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web …

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Think Outside the Country: Coming April 10th

  I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global, …

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The top 25 global websites from the 2017 Web Globalization Report Card

I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …

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Canon launches .canon along with improved global web design

Canon recently launched its generic top-level domain (gTLD) .canon at http://global.canon. In doing so, the company plans to migrate away from canon.com to .canon, presumably with different divisions and/or geographies occupying subdomains. The company writes: Until now, the URL we used for …

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.uk says goodbye to .eu

Looks like it’s time I update my European Union map, removing a key country code: Brexit underscores a point I’ve made over the years — that country codes are more relevant to users than regional domains, namely .eu. A number of companies use .eu to …

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