Miller Lite launches a Super Bowl ad that blends lengthy URLs with localization
Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must …
Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must …
As global expansion goes, Amazon has, over the years, moved slowest. But when it does commit to a market, it tends to stick around and increase its investment and service …
As in 150 million. According to Verisign, there are now more than 150 million registrations of .com (of which I account for about a dozen): .Com remains the most popular …
Hard to believe, but the country code for France turned 34 last week. There are now roughly 3.6 million registrations in use. Where has the time gone? Yet I must …
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as …
This month I had planned to be traveling to Southern Land (Australia). At least I can visit virtually. Like via this unique map of the world based on the origin …
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are …
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be …
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the …
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in …
Verisign has owned rights to the .com domain for many years, and profited enormously. So it’s no surprise that the company has been eager to see continued profits from language/script-specific …
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to …
When I read about Swaziland’s recent name change, by decree, my first thought was: What about the country code? As in .sz? As far as I can tell, it’s way …
I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more …