Adventures in web globalization, since 2002
It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new …
If you don’t know what your mobile app weighs (in kilobytes), then it’s safe to say your emerging market strategy could use some tweaking. That’s not to be harsh, but …
Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing …
I was happy to have an essay published in the recent issue of Multilingual. In the essay I write: While Wikipedia, Google and Facebook are among the leaders in languages …
For the 2018 Web Globalization Report Card, we studied the following 6 professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Last year, Deloitte and KPMG tied for …
#serveinmylanguage It’s more than a hashtag; it’s a social movement. And it’s growing. A movement among Indian consumers to force the vendors who depend on their business to actually support …
For the 2018 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
Amazon announced earlier this week that it had made its home-grown Amazon Translate service generally available. Like other Amazon Web Services (AWS), you can leverage the service across websites, apps, …
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …
You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who …
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
The 2018 Web Globalization Report Card is well underway and I expect it to publish in February. You can preorder now. Lots more to come. For starters, it is looking …
The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites …
The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with …