Adventures in web globalization, since 2002
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened …
Today marks the official day one for Amazon in Australia. While Amazon.com.au has been around for a number of years largely selling eBooks via the Kindle, today the company goes …
In 2001, I published a report on website weights and their impacts on website performance. Why, may you ask, was I researching website weights all the way back in 2001? …
I’ve already conducted a few webinars in the US and abroad and realize that I’ve never formally announced this. If your class has adopted Think Outside the Country, I’d be …
In 2016, more than 120 million Chinese traveled internationally. which is roughly the entire population of Japan (or Canada, Italy and Australia combined). And only 10% of the country has …
Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer): China, Japan and South Korea. Today, any company with eyes on Asian …
For the 2017 Web Globalization Report Card, we benchmarked the following professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Over the past 18 months, KPMG, Deloitte, and PwC …
For the 2017 Web Globalization Report Card, we studied the following 14 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Tesla Toyota Volkswagen Historically, automotive …
For the 2017 Web Globalization Report Card, I benchmarked the following consumer-oriented technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi Microsoft …
Mary Meeker of Kleiner Perkins released her 2017 Internet Trends report today — the mother of all PowerPoint decks. I last commented on the 2014 deck. A few slides jumped out at …
For the 2017 Web Globalization Report Card, I benchmarked the following 9 retail websites: H&M IKEA LUSH McDonald’s MUJI Starbucks UNIQLO Walmart Zara For the purposes of this report, the retail segment includes …
For the 2017 Web Globalization Report Card, I benchmarked the following 10 enterprise technology websites: Autodesk Cisco Systems HP Enterprise Huawei IBM Intel Oracle SAP Texas Instruments Xerox Intel emerged on …
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …
For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton …
I first noticed this while creating the 2017 Web Globalization Report Card — not on the US website but the German site. But today Amazon rolled out support for Spanish for …