Marriott in China: Website still down two weeks later (and three takeaways)
The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites …
Web Globalization Report Card
Can displaying the Taiwan flag get your website shut down in China?
The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with …
Marriott’s China websites get shut down — and your website could as well if you’re not careful
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened …
Day One for Amazon in Australia
Today marks the official day one for Amazon in Australia. While Amazon.com.au has been around for a number of years largely selling eBooks via the Kindle, today the company goes …
The Internet’s obesity crisis
In 2001, I published a report on website weights and their impacts on website performance. Why, may you ask, was I researching website weights all the way back in 2001? …
Free webinar for class adoptions of Think Outside the Country
I’ve already conducted a few webinars in the US and abroad and realize that I’ve never formally announced this. If your class has adopted Think Outside the Country, I’d be …
China: 120 million international travelers and just getting started
In 2016, more than 120 million Chinese traveled internationally. which is roughly the entire population of Japan (or Canada, Italy and Australia combined). And only 10% of the country has …
When looking at Asia, look beyond China, Japan and South Korea…
Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer): China, Japan and South Korea. Today, any company with eyes on Asian …
KPMG: The best global professional services website of 2017
For the 2017 Web Globalization Report Card, we benchmarked the following professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Over the past 18 months, KPMG, Deloitte, and PwC …
Nissan: The best global automotive website of 2017
For the 2017 Web Globalization Report Card, we studied the following 14 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Tesla Toyota Volkswagen Historically, automotive …
Microsoft: The best global consumer technology website of 2017
For the 2017 Web Globalization Report Card, I benchmarked the following consumer-oriented technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi Microsoft …
India: Growing like crazy and craving local-language content
Mary Meeker of Kleiner Perkins released her 2017 Internet Trends report today — the mother of all PowerPoint decks. I last commented on the 2014 deck. A few slides jumped out at …
IKEA: The best global retail website of 2017
For the 2017 Web Globalization Report Card, I benchmarked the following 9 retail websites: H&M IKEA LUSH McDonald’s MUJI Starbucks UNIQLO Walmart Zara For the purposes of this report, the retail segment includes …
Intel: The best global enterprise technology website of 2017
For the 2017 Web Globalization Report Card, I benchmarked the following 10 enterprise technology websites: Autodesk Cisco Systems HP Enterprise Huawei IBM Intel Oracle SAP Texas Instruments Xerox Intel emerged on …
Think Outside the Country: Coming April 10th
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …