Yet another reason to avoid using flags on your global gateway
As readers of this blog well know, I often refer to China and Taiwan when making the case for avoiding the use of flags on a global gateway. There are …
Global navigation
Globalia illustrates why your global gateway should be in the header
Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing …
Country codes of the world. XL.
For quite some time people have asked me about creating a larger version of our Country Codes of the World map, something they could pin up in their conference rooms …
The globe icon has gone mainstream in global gateways
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …
Apple adds geolocation to improve its global gateway strategy
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …
Think Outside the Country (now available in Japanese)
I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. …
Is your vendor putting your international business in jeopardy?
You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who …
The top 25 websites from the 2018 Web Globalization Report Card
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Marriott in China: Website still down two weeks later (and three takeaways)
The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites …
Can displaying the Taiwan flag get your website shut down in China?
The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with …
Marriott’s China websites get shut down — and your website could as well if you’re not careful
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened …
Think Outside the Country is coming to Japan
I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I …
Free webinar for class adoptions of Think Outside the Country
I’ve already conducted a few webinars in the US and abroad and realize that I’ve never formally announced this. If your class has adopted Think Outside the Country, I’d be …
KPMG: The best global professional services website of 2017
For the 2017 Web Globalization Report Card, we benchmarked the following professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Over the past 18 months, KPMG, Deloitte, and PwC …
The growing language gap between travel and tourism websites
The travel industry has long been at the forefront of web globalization. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support …