Dr. Simi comes to the US — the right way
Who is Dr. Simi? I was asking myself that recently and found out here. Dr. Simi is the mascot of Farmacías Similares, the world’s second-largest pharmacy chain. It has over …
Country Codes
2025 Web Globalization Report Card is underway
For those of you wondering (and thanks to those who’ve already reached out) the next Report Card is in production. If your company is already included (or you want it …
For global brands, Russian is no longer a “top 10” language
Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over …
Krispy Kreme goes to France
Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the …
Global websites and Ecuador, a brief tour
I was in Ecuador recently and carved a bit of time to visit a few global websites — as in the .com address of global brands — to see just …
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
.CA: Add more Canadians to your shopping cart
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so …
The localization (or lack thereof) of global city websites
A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is …
Microsoft takes on homograph domains
The Internet can be a dangerous place. It seems every day we hear horror stories of hacking and phishing attacks. And some of these dangers track back to the domain …
Last chance to register for Lead the World to Your Website
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four …
The Global Evolution of Nike
Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike …
Lead the World to Your Website on July 27th
A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively …
Think beyond .com: From country codes to internationalized domain names
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which …
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …