Adventures in web globalization, since 2002
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web …
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global, …
I first noticed this while creating the 2017 Web Globalization Report Card — not on the US website but the German site. But today Amazon rolled out support for Spanish for the US. According to CNET: A spokeswoman for the Seattle-based …
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon is only focused on shipping globally, which is a nice …
China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place on 11/11. And despite being a one-day event the pre-promotion is in full effect. According to brandchannel, Alibaba is intent to set new records this year …
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany emerged on top, largely because of its investment in global …
Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place. Amazon launched its Great Indian Festival promotion this week with free prizes including a number of cars, even a free home. Just a day …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 websites: Google Facebook Wikipedia Hotels.com NIVEA Booking.com Nestlé Pampers Adobe …
And so it has begun: The world’s biggest online shopping day.
In China.
More than $9 billion dollars was spent this day last year and experts are forecasting a number well north of that this year.
As I’ve been doing for the past few years, I’ve collected a few screen grabs of localized websites in China. Here are the latest:
Nike
I was given a review copy of No Ordinary Disruption: The Four Global Forces Breaking All the Trends, which I read over the weekend. The authors are Richard Dobbs, James Manyika, and Jonathan Woetzel — all directors at the McKinsey Global …
For the 2015 Web Globalization Report Card, we studied 10 retail websites: Best Buy Costco GameStop Gap H&M IKEA McDonald’s Staples Starbucks Toys R Us UNIQLO Walmart Zara Out of those 10 websites, Starbucks emerged as number one. Here is a screen …
In China, November 11th is known as Singles Day and it has quickly become the world’s biggest day for ecommerce. Tmall, the massive ecommerce website owned by Alibaba is already promoting this day: Tmall hosts a great number of Western …
You can be a wildly successful global company and still have a poorly localized website. A number of factors determine global success and the website is only one of these factors — unless of course you’re an Internet-based company (you’ll …
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web globalization feels at times like slow-moving revolution. Every year, companies …