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Global by Design
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Companies

Websites are dead. Long live websites.

February 9, 2017 by John Yunker

Remember not very long ago when social media experts were preaching the value of a Facebook page over a website? It was not uncommon to be told to dump your website …

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Categories Business globalization, Twitter, Web Globalization, Web Globalization Report Card

Conduent and 5 tips for creating a more world-ready website

January 18, 2017 by John Yunker

Xerox recently spun off its services unit into a billion-dollar global company known as Conduent. I took a quick look at the Conduent website to see how world-ready this “global” website had become in …

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Categories Business globalization, Companies, Global gateway fail, Global navigation, Translation

NOTO, as in No Tofu

December 2, 2016November 28, 2016 by John Yunker

First of all, I love tofu. But when you see it on a computer screen, it’s not so nice. Like those two rows of “tofu-shaped” objects shown below that indicate a …

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Categories Google, Languages, Mobile, Software Localization, Unicode, Web Globalization

Boeing and the trouble with flags in global gateways

November 16, 2016 by John Yunker

Examine the Boeing global gateway below and see if you can see a problem: I did not realize the Middle East had an official flag but, according to this gateway, it does. …

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Categories Apple, Global By Design, Global gateway fail, Global navigation, Usability, Web Globalization

The world’s biggest shopping day is November 11th

November 7, 2016 by John Yunker

China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place on 11/11. And despite being a one-day event the pre-promotion is in full effect. According to …

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Categories Alibaba, China, Global Marketing, Holidays, Retail globalization, Singles Day, Uncategorized

Web localization is a black and white issue

October 17, 2016 by John Yunker

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this …

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Categories Apple, Business globalization, Culture, Global Marketing, Microsoft, Samsung, Starbucks, Thailand, Web Globalization

WordPress reaches 50 languages as it expands into India

October 10, 2016 by John Yunker

This blog began more than a decade ago when WordPress was available in English only. WordPress is now available, fully translated, in 50 languages, in impressive achievement. Polyglots Team Experiences …

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Categories Crowdsourcing, India, Languages, Translation, Web Globalization, Wordpress

Are you celebrating India’s festival season? Amazon sure is

February 11, 2017October 2, 2016 by John Yunker

Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place. Amazon launched its Great Indian Festival promotion this week with free prizes including a …

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Categories Amazon, Chevrolet, Global Marketing, Holidays, India, India Festival Season, Retail globalization, Singles Day, Web Globalization

Nike improves its global gateway

September 29, 2016 by John Yunker

Nike made an important improvement to its global gateway over the past year that I want to draw your attention to. First, let’s take a look at the home page, …

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Categories Global navigation, Nike, Web Globalization, Web Globalization Report Card

Apple.news or news.apple?

August 30, 2016 by John Yunker

In a development that few people will notice but is interesting to us domain geeks, Apple is in the process of retiring its news.apple.com domain in favor of apple.news. The .news domain …

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Categories Apple, Brand TLDs, Domain names

Car companies embrace global automotive platforms but resist global website platforms

February 11, 2017August 15, 2016 by John Yunker

Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website …

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Categories Automotive web localization, Mercedes, Toyota, Web Globalization, Web Globalization Report Card

Canon launches .canon along with improved global web design

August 2, 2016 by John Yunker

Canon recently launched its generic top-level domain (gTLD) .canon at http://global.canon. In doing so, the company plans to migrate away from canon.com to .canon, presumably with different divisions and/or geographies occupying subdomains. …

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Categories Brand TLDs, Canon, Country Codes, Domain names, Global Marketing, Global navigation, IDN (Intl. Domain Name)

Google Translate: Ten Years Later

June 7, 2016 by John Yunker

I remember when Google Translate went live. Hard to believe it was 10 years ago. I remember thinking that this relatively new technology, known as Statistical Machine Translation (SMT), was going to change …

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Categories Adobe, Google, Intel, Languages, Machine Translation, Microsoft

Now you can register the Korean equivalent of .com: 닷컴

May 16, 2016 by John Yunker

Earlier this year Verisign, the registry that manages the .com and .net domains, began rolling out the localized Japanese equivalent of .com: .コム. Today, Verisign adds another language to the mix, with …

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Categories Country Codes, Global navigation, IDN (Intl. Domain Name), Japan, South Korea, Verisign

Adobe: The best global consumer technology website of 2016

May 4, 2016 by John Yunker

For the 2016 Web Globalization Report Card, we studied the following 15 consumer technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi The …

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Categories Adobe, Apple, Companies, Microsoft, Samsung, Web Globalization, Xiaomi
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