Announcing the top 10 global tourism websites
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at …
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at …
I want to thank Kathrin Bussmann of Verbaccino for including me on her podcast. You can listen to it here: TWM 059: Why Successful Brands Invest in Web Globalization w/ John …
I recently wrote an op-ed for the Seattle Times about the importance and value of thinking globally. Here’s an excerpt: Consider Starbucks. In 2003, this aspiring global company supported a …
For the 2017 Web Globalization Report Card, I benchmarked the following 9 retail websites: H&M IKEA LUSH McDonald’s MUJI Starbucks UNIQLO Walmart Zara For the purposes of this report, the retail segment includes …
For the 2017 Web Globalization Report Card, I benchmarked the following 10 enterprise technology websites: Autodesk Cisco Systems HP Enterprise Huawei IBM Intel Oracle SAP Texas Instruments Xerox Intel emerged on …
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon …
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany …
For the 2016 Web Globalization Report Card, we studied 9 financial services websites: Allianz American Express Axa Citibank HSBC Marsh MasterCard Visa Western Union American Express emerged on top with support …
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for …
When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually purchased much of anything there, but I was always impressed …
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in …
I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen …
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …