Have we reached “peak” language?
We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins. It appears that we have reached a similar peak in …
Web Globalization Report Card
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …
Language is a feature. It’s time more companies treated it as one
For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps …
Massively multilingual
It seems like only yesterday (2009 actually) when Google Translate had reached 50 languages. And for the past few years it appeared that Google has largely plateaued at the low …
Think Big; Think Global
I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for …
Why Adobe is one of the best global websites
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi …
Most internet users are not native-English speakers: Is your website world ready?
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? …
DHL is the best global enterprise technology website of 2022
The ‘enterprise technology’ category of the 2022 Web Globalization Report Card includes a diverse mix of enterprise software and hardware companies, as well as a few companies devoted to logistics …
The best global professional services website is Deloitte, again
For the 2022 Web Globalization Report Card, we benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte retained its lead for another …
Russia & Ukraine: A tale of two languages – one rising and one falling
For companies with global aspirations, Russian has long been considered a “must support” language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
2022 Web Globalization Report Card is showing an increase in languages
As we dive into another uncertain year, I find it comforting to be working on the 2022 edition of the Web Globalization Report Card. It gives me a chance to step outside …
Bookshop.org: The anti-Amazon is going global
As an author and small publisher, I’m excited to see the rapid growth — and globalization — of the online bookstore Bookshop.org. Bookshop.org positions itself as the anti-Amazon, by working …
.CA: Add more Canadians to your shopping cart
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so …
Think Socially; Act Globally
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by …