Think Big; Think Global
I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for …
Languages
Why Adobe is one of the best global websites
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi …
Most internet users are not native-English speakers: Is your website world ready?
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? …
DHL is the best global enterprise technology website of 2022
The ‘enterprise technology’ category of the 2022 Web Globalization Report Card includes a diverse mix of enterprise software and hardware companies, as well as a few companies devoted to logistics …
Of Märklin model trains and managing language expectations
For those with a passion for model railroading, Märklin is second to none. Looking at some of the models, it’s hard to imagine that these are not full-sized trains. Fortunately, …
The best global professional services website is Deloitte, again
For the 2022 Web Globalization Report Card, we benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte retained its lead for another …
Neural machine translation is unlocking website content and connecting the world
The fact that neural machine translation has the word “machine” in it should tell you that this technology has been evolving for a very long time, to back when computers …
Russia & Ukraine: A tale of two languages – one rising and one falling
For companies with global aspirations, Russian has long been considered a “must support” language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
2022 Web Globalization Report Card is showing an increase in languages
As we dive into another uncertain year, I find it comforting to be working on the 2022 edition of the Web Globalization Report Card. It gives me a chance to step outside …
This is the golden age for multilingual (multi-script) fonts
In the early days of website globalization, there was no such thing as a “global font.” That’s because there was no such thing as a font that supported the world’s …
Bookshop.org: The anti-Amazon is going global
As an author and small publisher, I’m excited to see the rapid growth — and globalization — of the online bookstore Bookshop.org. Bookshop.org positions itself as the anti-Amazon, by working …
Browsing the Netflix “browse by language” feature
I think I spend more time browsing Netflix for something to watch than actually watching it. Which is why I was intrigued to see a new Browse by Language link …
Starlink is technically global, linguistically not so much
Starlink, the SpaceX-operated satellite communications service, “is now delivering initial beta service both domestically and internationally, and will continue expansion to near global coverage of the populated world in 2021.” …
Taking emoji global: Google and Adobe
Two interesting posts to share about the globalization of emoji… GooglePolishing Up Emoji Emoji have a global audience and it’s important for them to be globally relevant. Pie emoji is …