As Apple leaves flags behind, Amazon begins waving them
I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike …
Web Globalization Report Card
Web Globalization Report Card update
So I’ve spent the past month or so speaking with those who manage global websites — learning the latest developments from their organizations — and now I dive into research. …
Amazon launches in Sweden with Amazon.se
As global expansion goes, Amazon has, over the years, moved slowest. But when it does commit to a market, it tends to stick around and increase its investment and service …
Apple waves goodbye to flags
As readers of this blog know, I’ve long advocated for Apple to abandon its use of flags on its global gateway. I first began saying so publicly in 2004. In …
Dot-bust? The rise and fall of dot-brand domain names
As a small (but growing) number of companies terminate their dot-brand registrations, it’s fair to ask if dot-brands are a dot-bust. It’s starting to appear that way. Though the fault …
Visa: The best global financial services website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union Financial services, which has long …
Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
The top 50 global websites of 2020
As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited …
Reinventing the Translation Industry: Notes from the TAUS conference
I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global …
Deloitte: The best global professional services website (with KPMG a close second)
For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, …
The Worldly Marketer: What you need to know about web globalization best practices
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as …
Why deglobalization will not dampen web globalization
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn …
Volvo: The best global automotive website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen …
The best 25 global websites of 2020
In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are …
From AZMKIMI to MZOO: Chinese brands take over Amazon.com
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… …