Adventures in web globalization, since 2002
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …
There are more than three billion people on the internet today, yet fewer than 25% speak English natively. Roughly a billion of these non-English speakers connect to the Internet via mobile …
China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place on 11/11. And despite being a one-day event the pre-promotion is in full effect. According to …
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany …
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this …
Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place. Amazon launched its Great Indian Festival promotion this week with free prizes including a …
Canon recently launched its generic top-level domain (gTLD) .canon at http://global.canon. In doing so, the company plans to migrate away from canon.com to .canon, presumably with different divisions and/or geographies occupying subdomains. …
As life sciences companies broaden their global sights to include new and emerging markets, their global (and mobile) websites have not always kept pace. SDL recently commissioned a report in …
An interesting study courtesy of the Society for New Communications Research: Dr. Nora Ganim Barnes has been studying corporate communications strategies of the Fortune 500 for the past eight years. Key …
And so it has begun: The world’s biggest online shopping day.
In China.
More than $9 billion dollars was spent this day last year and experts are forecasting a number well north of that this year.
As I’ve been doing for the past few years, I’ve collected a few screen grabs of localized websites in China. Here are the latest:
Nike
Venture capitalist Paul Graham believes so. He notes: 100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only …
I sympathize with Internet old timers (such as myself) who look back wistfully at the good ol’ days, when the only decision you had to make when registering a new …
I was given a review copy of No Ordinary Disruption: The Four Global Forces Breaking All the Trends, which I read over the weekend. The authors are Richard Dobbs, James …
I read today about the Nigerian startup Hotels.ng and my first thought was why Hotels.com didn’t already own the Nigerian country code. After all, Hotels.com owns country codes for France and …
UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages …