Deglobalization & AI: The calm before the storm
While reviewing websites for the 2025 Web Globalization Report Card I was struck by two things: Combined, I believe we are in the midst of the calm before the storm. …
Global Customer Experience (GCX)
The top 25 websites from the 2025 Web Globalization Report Card
This is the 21st year of the Web Globalization Report Card. The more things change, the more things stay the same. Such as Wikipedia emerging on top, with support for …
2025 Web Globalization Report Card is underway
For those of you wondering (and thanks to those who’ve already reached out) the next Report Card is in production. If your company is already included (or you want it …
GEICO’s Spanish-language website: 15 minutes could make it better
As I prep for two classes on best practices in global navigation, I came across the Spanish-language website for GEICO and I noticed a small but non-trivial error. See if …
Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
How to create a successful global gateway
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their …
The Delta global gateway and the missing scrollbar
Scrollbars are one of those UI elements that you don’t realize you miss until they’re gone. Of course their prime role is to allow you to scroll up and down. …
Worldly Marketer Podcast: Best Practices in Global User Experience
I recently joined Kathrin Bussmann for another chat about web globalization and emerging best practices. I hope you enjoy it!
Designing for new internet users
The author William Gibson is widely attributed with the quote: The future is already here. It’s just not evenly distributed yet. This line popped into my head when I watched an …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
Ready to unlock the next level of growth with a global customer experience?
A sponsored blog post from Lilt. Following up on the 2021 Ascend Conference, Lilt has created a bundle of cheatsheets that include distilled information and takeaways from the conference. The PDFs …
World Usability Day is coming… register today
Did you know that World Usability Day is November 11th? There is an impressive virtual event planned for this day and hosted by the Cleveland User Experience Professionals Association. Here …
Upgrade your Global Customer Experience strategy at Lilt Ascend, October 6-7
LILT, a Global by Design sponsor, is hosting the next edition of its popular Ascend conference on October 6-7. The event is designed to help you reach the 87% of …