There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence.
So I’m pleased to be presenting a free webinar — sponsored by Lionbridge — to discuss my analysis of the leaders within this exciting industry, along with lessons for all companies.
My presentation will identify globalization trends (both positive and negative) in the travel industry. This webinar is designed to help you guide your web, marketing, and mobile teams to drive positive, efficient change.
You will learn:
- Best practices in web globalization
- Profiles of websites including Hotels.com, KLM, Hertz, DiscoverAmerica.com, and more
- The hottest languages on the web today
- Mobile considerations to save time & improve user experience
- How to make the most of social & user-generated content
Even if your company is not a travel company, you will learn valuable tips and insights to help your company stay ahead of the competition.
I hope you can join me!
May 20, 2014
11am – 12pm EST
Click here to register.
My latest post for client Pitney Bowes on selecting a translation agency.
Can I speak with your references?
Always, always check references. Ideally, you should speak with three to five references and at least one reference from within your industry. A reference can play an important role in not only helping you make a vendor selection, but also helping you avoid mistakes along the way. Often, references are more than happy to share lessons learned and best practices. If you’re new to translation, these references can be invaluable.
Your translation vendor is your partner in speaking to the world — as important as any employee. So take the extra time to check references!
I hope you’ll join me in a week for a free one-hour webinar (sponsored by Lionbridge).
I will talk about my research on the travel industry, focusing on how companies have taken their websites and mobile apps global. I’ll focus on languages, web architecture, navigation, and common missteps.
March 6, 2013
12:00 PM Eastern Standard Time | 17:00 Greenwich Mean Time
Click here to register
I’m pleased to announce a new (and free) report focused on the globalization of travel websites.
From American Airlines to Kayak to Wyndham, this report highlights those websites that have the widest global reach and are the most user friendly — regardless of the user’s language or nationality.
Lionbridge sponsored the production of this report and is making the report available for free (registration required).
Lionbridge suggested the websites they wanted to see included but they did not play any role in the analysis of these sites. I’ve been studying many of these companies for years now through the Web Globalization Report Card.
Even if your company is not a member of this industry, you may find this report valuable. Included are a number of general web globalization best practices.
Furthermore, the travel industry includes a handful of companies that have really innovated in regards to the globalization of websites and mobile apps, companies like Booking.com, Hotels.com, and Kayak.
In all, this report scores 71 companies across a seven segments, including hotels, airlines, rental cars, cruise lines, and online travel agencies. Companies include Starwood Hotels, Delta, United, Booking.com, Expedia, Hotels.com, Avis, Sixt, among others.
You can download your copy for free by registering here.
I recently received a t-shirt from Glyph Languages Services that I have to share:
The ampersand is composed of translations of the word “and” into 150 languages — from Afrakaans to Zulu. Very impressive.
Okay, now this is my last post of 2011. And I mean it this time.