Adobe’s redesigned global gateway overlay
Adobe pioneered the use of geolocation and localized overlays to improve the global user experience. As shown here, a visitor to the Adobe.com home page from Japan was greeted with …
geolocation
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
The Art of the Global Gateway at LocWorld 43
Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of …
Lululemon: Global shipping is step one
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon …
Why you should be using geolocation for global navigation
In the 2015 Web Globalization Report Card, slightly more than half of the websites studied use geolocation specifically to improve global navigation. This is up significantly from just a few …
The creepy side of geolocation
I’ve long espoused the benefits of using geolocation to improve global navigation. But I also am quick to add a few caveats, the principal one being that users may not …