Last chance to register for Lead the World to Your Website
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four …
art of the global gateway
Apple adds geolocation to improve its global gateway strategy
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …
Global gateway icon: Globes gain traction
Regular readers of this blog know well that I advocate for a global gateway icon on websites and apps — a visual element that lets users know, regardless of their language, …
Global gateway fail: DeWalt
DeWalt greets visitors with a pull-down global gateway shown here: This type of landing page is not ideal in this day and age. Using geolocation (see Geolocation for Global Success), DeWalt …
What’s wrong with this global gateway?
A few things. First, using flags to indicate language is almost always a mistake. Second, why are the language names all in English? Only the “English language” text needs to be …
GoDaddy’s new global gateway sets the stage for global growth
It’s nice to see GoDaddy improving its global gateway. Note the use of the globe icon below to indicate the global gateway menu: Click on the globe or locale name …
WhatsApp: Another “translation worthy” success story
I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. …
Tiffany’s global aspirations (and room for improvement)
When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually purchased much of anything there, but I was always impressed …
Are you playing favorites with your global gateway?
This is nothing new to regular readers of this blog, but I visited another fairly major website recently that used the following global gateway: I always cringe when I see …
WhatsApp gets global navigation right
I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not). So I went to its website and was pleasantly surprised …
Entering the Nike “language tunnel”
Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location …
Microsoft’s new web design — the bad and the good
Saw on Daring Fireball that Microsoft is previewing its new global website (link). Naturally, I wondered “Where the heck did the global gateway go?” It used to be in the …
Looking for a translation icon?
If you haven’t visited the Noun Project yet, take a moment and drop by. It’s a great initiative to provide open source icons. All you have to do is provide …
Philips improves its global gateway
I was happy to see that Philips launched a new (and improved) global gateway recently. Below is a screen grab of the old gateway, as seen on the home page: …
Users don’t change settings — so you better guess right
There’s a good article on Brainsparks about how rarely users get around to changing their default computer settings. “Less than 5% of the users we surveyed had changed any settings …