Browsing the Netflix “browse by language” feature
I think I spend more time browsing Netflix for something to watch than actually watching it. Which is why I was intrigued to see a new Browse by Language link …
Localization
Color trends, country by country, point to #serenity
Shutterstock recently published a global selection of color predictions. According to their blog, the predictions are based “millions of images downloaded from around the world, wherein each individual pixel shade …
Ready to unlock the next level of growth with a global customer experience?
A sponsored blog post from Lilt. Following up on the 2021 Ascend Conference, Lilt has created a bundle of cheatsheets that include distilled information and takeaways from the conference. The PDFs …
Five reasons to avoid using maps on your website
Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” …
Singles Day: The world’s largest shopping day
As I mentioned a few days ago, Singles Day arrived well before the official start: 11/11. But now that it has officially arrived, a thought a few screen shots would …
ESPN and accents (or lack thereof)
With the World Series approaching I wanted to share an odd localization oversight on ESPN. The following two screen shots are from earlier this year. See if you can spot …
Think Socially; Act Globally
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by …
Just one week until Lilt Ascend 2021; Here’s why to attend:
A sponsored blog post from Lilt. These days, with more and more customer interactions moving online, a lot of important discussions are happening in the localization industry. As companies are …
ESPN gives its global gateway ‘prime time’ coverage
Rarely do I see a global gateway make it into a TV commercial. But I was watching ESPN’s recent advert for its mobile app and there is was — a …
When localizing for South Korea…
Web localization is a never-ending journey. And because the world is constantly changing, what worked yesterday may not be as effective tomorrow. Like this visual development in South Korea: When …
The localization (or lack thereof) of global city websites
A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is …
Upgrade your Global Customer Experience strategy at Lilt Ascend, October 6-7
LILT, a Global by Design sponsor, is hosting the next edition of its popular Ascend conference on October 6-7. The event is designed to help you reach the 87% of …
Website performance is like the weather
Everyone talks about it but nobody does anything about it. Consider the following chart representing the “weight” of mobile home pages from the 2021 Web Globalization Report Card. This year, …
Starlink is technically global, linguistically not so much
Starlink, the SpaceX-operated satellite communications service, “is now delivering initial beta service both domestically and internationally, and will continue expansion to near global coverage of the populated world in 2021.” …
Expedia drops flags in its recent redesign
A common refrain in Global by Design are the many risks of using flags as part of your global navigation strategy. As I’ve noted over the years, many companies have …