For the 2022 Web Globalization Report Card, we benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte retained its lead for another year, with KPMG close behind. In regards to language additions…
The fact that neural machine translation has the word “machine” in it should tell you that this technology has been evolving for a very long time, to back when computers were known as machines and were the size of Sprinter…
For companies with global aspirations, Russian has long been considered a “must support” language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, the Russian language had been slipping, ever so slightly, in…
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look…
This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make a webpage with the name of the country I am…
As we dive into another uncertain year, I find it comforting to be working on the 2022 edition of the Web Globalization Report Card. It gives me a chance to step outside of my world and look across the entire World Wide…
If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models: But if you were to visit the China home page of BMW, you’d encounter this fella: That’s right, even high-end…
In the early days of website globalization, there was no such thing as a “global font.” That’s because there was no such thing as a font that supported the world’s major languages. At the time, you needed to specify individual…
As an author and small publisher, I’m excited to see the rapid growth — and globalization — of the online bookstore Bookshop.org. Bookshop.org positions itself as the anti-Amazon, by working with independent bookstores to share revenues more generously. There referral…
I think I spend more time browsing Netflix for something to watch than actually watching it. Which is why I was intrigued to see a new Browse by Language link in the header: While I love the idea of it,…
Shutterstock recently published a global selection of color predictions. According to their blog, the predictions are based “millions of images downloaded from around the world, wherein each individual pixel shade is tallied—along with recent click-through rate (CTR) performance.” What jumped…
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends to several days, or even weeks. And leave it to…
A sponsored blog post from Lilt. Following up on the 2021 Ascend Conference, Lilt has created a bundle of cheatsheets that include distilled information and takeaways from the conference. The PDFs are designed to help you: Explore unique approaches to launching…
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so I happened upon this ad the other day: Choose.ca links…
Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” So many regions around the world are under dispute. And…