The dream is profound — a global company united by one language. Employees communicating freely with one another across border and culture, improving productivity and sharing of ideas. The reality, however, is quite a bit messier than the dream. But…
The travel industry has long been at the forefront of web globalization. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support for 32 languages. And yet, if you wish to research…
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries. That…
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web…
For the 2017 Web Globalization Report Card, I benchmarked the following 10 enterprise technology websites: Autodesk Cisco Systems HP Enterprise Huawei IBM Intel Oracle SAP Texas Instruments Xerox Intel emerged on top for the second year in a row, followed by…
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global,…
I was given a review copy of No Ordinary Disruption: The Four Global Forces Breaking All the Trends, which I read over the weekend. The authors are Richard Dobbs, James Manyika, and Jonathan Woetzel — all directors at the McKinsey Global…
Here’s my latest post for client Pitney Bowes: For companies in search of global growth, emerging markets are hard to resist. But like the California gold fields of the 1850s, the promise of riches doesn’t always result in riches. That’s…
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their…
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those…
I love coffee. I also love country codes. So it was just a matter of time before I created something like this (now featured at the FORUM artspace gallery): The country codes are sized roughly in line with the amount of…
Verisign published its quarterly industry brief a few weeks ago. In it, the guide includes the top 10 ccTLDs, reprinted below: There are now more than 81 million registered ccTLD domains, which comprise about 40% of all registered domain names. Verisign says ccTLD…
I received an advance review copy of Pankaj Ghemeawat’s new book World 3.0: Global Prosperity and How to Achieve It. I greatly enjoyed his previous book, Redefining Global Strategy, calling it a valuable counterpoint to Tom Friedman’s book The World…
I’m pleased to announce the publication of the 2011 Web Globalization Report Card. This year, we reviewed 250 web sites across 25 industries. The web sites represent nearly half of the Fortune 100 and nearly all of the Interbrand Global…
Over the past six months, Twitter went from mostly serving people based inside the US to mostly serving people based outside of the US. Today, 60% of Twitter’s 105 million registered users are based outside of the United States. And half…