It’s a round world after all
I recently finished reading Redefining Global Strategies: Crossing Borders in a World Where Differences Still Matter by Pankaj Ghemawat. This book provides a strong counterpoint to Tom Friedman’s The World …
Brazil
Are You Master of Your Domains?
Earlier this year I developed the Map of the World Wide Web, shown here: This map was designed to fit on a cubicle wall and include the major country code …
The Hottest Translated Languages, According to SDL
SDL today released its “World Language League Table” which lists the languages that SDL has been most frequently translating. The company says it translates more than a billion words each …
A Whole New Way of Looking at the World (Wide Web)
When you work in this industry for awhile, you get pretty familiar with country codes such as .de for Germany or .cn for China. But there are simply too many …
Global by Design: Web Localization for Brazil
The March/April issue of Global by Design is now out and features key tips on Web localization for Brazil. Brazil is the target of a growing number of multinationals; this …
Which Country; Which Language?
Guest Article: By John Greenwood InterPro Translation Solutions There are choices you must consider when translating for some countries with multiple languages and into some languages that are used in …
Successful Ecommerce in Four Seconds (or less)
Jupiter Research and Akamai have published a free report that reminds retailers that a fast-loading Web site still matters. Says the Tekrati article, “Four seconds is the maximum length of …
Google News Adds Brazil and Portugal
Google has added Google News Web sites for Brazil and Portugal. This brings the total of language and country specific News sites to 23, assuming I counted correctly… Today Google …
Move over FIGS; Here Comes BRIC
Emerging markets are driving the Web globalization revolution. Investment bankers use an acronym that is going to have a major impact on the future of the globalization industry: BRIC. BRIC …
Localized Washing Machines
The Reveries Web site has an interesting piece on Whirlpool and its localization efforts in Latin America. Apparently the company has had great success in Brazil by creating a low-cost …
Is Globalization Good?
According to a recent study by the Pew Research Center, people around the world generally approve of increased international trade. They also “think positively” of international and multinational organizations, such …
There is No Such Thing as “Rest of World”
Multilingual Computing has published a very useful supplement on best practices in Web globalization. You can download a copy here. The following is an excerpt from an article that I …
A Brand By Any Other Name
A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt: …