Adventures in web globalization, since 2002
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …
Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of contact between your website and the world — it is, …
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon is only focused on shipping globally, which is a nice …
In the 2015 Web Globalization Report Card, slightly more than half of the websites studied use geolocation specifically to improve global navigation. This is up significantly from just a few years ago. Geolocation is the process of identifying the IP …
I’ve long espoused the benefits of using geolocation to improve global navigation. But I also am quick to add a few caveats, the principal one being that users may not appreciate the potential “big brother” feel of geolocation. Just because …