The Delta global gateway and the missing scrollbar
Scrollbars are one of those UI elements that you don’t realize you miss until they’re gone. Of course their prime role is to allow you to scroll up and down. …
Web Globalization Report Card
Square localizes for an audience closer to home
Square has been slowly but steadily increasing its global reach, with support for 7 countries and four languages, including Japanese, French and even Catalan (in Spain). But on September 13th, …
Worldly Marketer Podcast: Best Practices in Global User Experience
I recently joined Kathrin Bussmann for another chat about web globalization and emerging best practices. I hope you enjoy it!
Designing for new internet users
The author William Gibson is widely attributed with the quote: The future is already here. It’s just not evenly distributed yet. This line popped into my head when I watched an …
Think Big; Think Global
I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for …
Mailchimp makes a subtle but important global improvement
Last year, I noted that Mailchimp had begun its global expansion with a few rookie mistakes. Mailchimp was using its super-header to announce support for multiple languages: The globe icon …
Why Adobe is one of the best global websites
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi …
Most internet users are not native-English speakers: Is your website world ready?
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? …
DHL is the best global enterprise technology website of 2022
The ‘enterprise technology’ category of the 2022 Web Globalization Report Card includes a diverse mix of enterprise software and hardware companies, as well as a few companies devoted to logistics …
Of Märklin model trains and managing language expectations
For those with a passion for model railroading, Märklin is second to none. Looking at some of the models, it’s hard to imagine that these are not full-sized trains. Fortunately, …
The best global professional services website is Deloitte, again
For the 2022 Web Globalization Report Card, we benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte retained its lead for another …
Neural machine translation is unlocking website content and connecting the world
The fact that neural machine translation has the word “machine” in it should tell you that this technology has been evolving for a very long time, to back when computers …
Russia & Ukraine: A tale of two languages – one rising and one falling
For companies with global aspirations, Russian has long been considered a “must support” language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
How to organize a global website when you’re just beginning to go global
This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make …