Tag Audi

Automotive web localization, BMW, Brand TLDs, Business globalization, Chevrolet, Domain names, Flags, Global By Design, Global gateway fail, Global Marketing, Global navigation, Honda, Lexus, Mercedes, Nissan, Reports, Subaru, Tesla, Toyota, VW, Web Globalization, Web Globalization Report Card

Volvo: The best global automotive website of 2019

For the 2019 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen Volvo Cars This year, Volvo unseated BMW to emerge number…

John Yunker
February 26, 2019

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The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the…

John Yunker
February 15, 2019

Automotive web localization, BMW, Chevrolet, Culture, Global Marketing, Honda, Languages, Lexus, Mercedes, Nissan, Saudi Arabia, Social, Subaru, Tesla, Toyota, Translation, VW, Web Globalization, Web Globalization Report Card

Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia

It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new audience of drivers was being welcomed by the world’s automakers.…

John Yunker
July 12, 2018

Automotive web localization, BMW, Honda, Mercedes, Nissan, Toyota, Web Globalization, Web Globalization Report Card

The best global automotive website of 2016: BMW

For the 2016 Web Globalization Report Card, we studied 13 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Toyota Volkswagen I want to preface this post by saying that automotive websites have historically been strong…

John Yunker
February 24, 2016

BMW, Brazil, Business globalization, Chevrolet, China, Global By Design, Honda, Japan, Toyota, Web Globalization

Chevrolet wants a consistent global brand — hopefully a consistent website will follow

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their…

John Yunker
June 24, 2013