Lead the World to Your Website on July 27th

A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is…

Apple Translate expands to iPad and across apps

Apple may have been late to the machine translation game but they’re working to make up for lost time. They announced today that the Apple Translate app is coming to the iPad, seen here: But what’s more interesting is the…

Clubhouse fails the flag test

I recently joined Clubhouse — thanks to Lee Vann and to Kathrin Bussmann for inviting me to participate in one of her weekly chats. When I “onboarded” to the app I was struck by something I did not expect to…

Russia mandates locally made apps on mobile devices

What was for many years a threat has now become a reality — a Russian law requiring mobile phone manufacturers to ship with preinstalled Russian-made apps (or allow them to be easily installed). It appears that Apple updated its onboarding…

The global evolution of Apple.com

After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and…