To create a world-ready mobile app, think small, as in “lite”
If you don’t know what your mobile app weighs (in kilobytes), then it’s safe to say your emerging market strategy could use some tweaking. That’s not to be harsh, but …
Globalia illustrates why your global gateway should be in the header
Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing …
Speaking in Tongues: Corporate America needs to get religious about languages
I was happy to have an essay published in the recent issue of Multilingual. In the essay I write: While Wikipedia, Google and Facebook are among the leaders in languages …
Deloitte: The best global professional services website of 2018
For the 2018 Web Globalization Report Card, we studied the following 6 professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Last year, Deloitte and KPMG tied for …
Think you can succeed in India supporting English only? Think again.
#serveinmylanguage It’s more than a hashtag; it’s a social movement. And it’s growing. A movement among Indian consumers to force the vendors who depend on their business to actually support …
Internationalization resources complements of the W3C
Successful website globalization is all about asking questions. A key point I stress in Think Outside the Country is that nobody knows everything. Nobody can know everything. And you should …
Country codes of the world. XL.
For quite some time people have asked me about creating a larger version of our Country Codes of the World map, something they could pin up in their conference rooms …
Welcome to the Kingdom of eSwatini, formerly known as Swaziland
When I read about Swaziland’s recent name change, by decree, my first thought was: What about the country code? As in .sz? As far as I can tell, it’s way …
A unique look at the emerging multilingual Internet
I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more …
BMW: The best global automotive website of 2018
For the 2018 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
Amazon Translate joins the machine translation crowd
Amazon announced earlier this week that it had made its home-grown Amazon Translate service generally available. Like other Amazon Web Services (AWS), you can leverage the service across websites, apps, …
The globe icon has gone mainstream in global gateways
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …
A (free) font to celebrate Lithuanian independence
As a font geek, I loved this promotion courtesy of the Republic of Lithuania to develop a font that draws on the signatures from the Act of Independence of Lithuania. …
The Chinese Typewriter
I recently read The Chinese Typewriter by Thomas S. Mullaney. I love typewriters and languages, so this book was a sure thing as my interests go. And I learned a great …
Apple adds geolocation to improve its global gateway strategy
Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global …
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