Translating for digital businesses: Multilingualism as a factor for business success
My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it!
Languages
Harley-Davidson: Not-so-easy riding in India
Very interesting New York Times article on Harley-Davidson’s decision to close its Indian factory and effectively cease selling motorcycles in a market where motocycles are hugely popular. But Harleys are far from inexpensive, as the article notes: The company’s motorcycles …
TAUS launches Data Marketplace
TAUS has gone live with its Data Marketplace. This resource, co-developed with Translated and FBK Trento, and co-financed by the European Union, provides more than 35 billion words across more than 600 language pairs. According to the press release: The …
Join me online at Translating Europe 2020
I’m pleased to be participating virtually at the 2020 Translating Europe Forum. I’ll be presenting on Friday, November 6 on “Translating for digital businesses: multilingualism as a factor for business success.” And though I’ll have to prerecord my session due …
What’s new (and coming) from Duolingo…
With all events going virtual, I find I have so much less time these days. Previously, I would just pick a small number of events to travel to and ignore the rest. But not now. Which is actually a good …
Learn localization best practices at Lilt Ascend
My thanks to Lilt for sponsoring Global by Design. Here are details on their upcoming event this week. I plan to attend… Your peers are sharing their localization secrets at Ascend 2020 Organizations like Intel, Canva, ASICS, NYU, and Oxford …
Visa: The best global financial services website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union Financial services, which has long lagged behind other sectors in global reach, appears to be …
Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
The top 50 global websites of 2020
As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited myself to posting the top 25 companies, but I’m thinking …
Reinventing the Translation Industry: Notes from the TAUS conference
I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global economic and pandemic woes. But also with an eye on …
Apple Translate is coming
Very cool (and overdue) announcement this morning from the Apple WWDC. The Apple Translate is on its way and is all about voice (and privacy). Here are the supported languages. This will be very interesting!
Deloitte: The best global professional services website (with KPMG a close second)
For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, followed closely by KPMG. Professional services websites reflect highly decentralized …
The Worldly Marketer: What you need to know about web globalization best practices
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as a host of web globalization best practices. You can listen …
Join me in reinventing the translation industry
I’m happy to be participating in the upcoming TAUS event: Reinventing the Translation Industry. This virtual event, taking place June 8-18th, poses the question: What will be the state of the translation industry in the summer of 2021? Following the scenario-based …
Volvo: The best global automotive website of 2020
For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen Volvo Cars For the second year in a row, Volvo …