Adventures in web globalization, since 2002
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web …
I first noticed this while creating the 2017 Web Globalization Report Card — not on the US website but the German site. But today Amazon rolled out support for Spanish for the US. According to CNET: A spokeswoman for the Seattle-based …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 websites: Google Facebook Wikipedia Hotels.com NIVEA Booking.com Nestlé Pampers Adobe …
Very cool map courtesy of the WashPost based on US Census data: “More than a quarter of counties in the United States have at least one in 10 households where English is not the language spoken at home.” Link
It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are poorly implemented. So here are five tips to consider before …
During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites impossible to ignore. Shown above is the overlay used on …
I’ve been revisiting a number of the websites that at one point were localized specifically for Spanish speakers in the US. And now I’m finding dead links. Home Depot had a site located at homedepotespanol.com and Lowe’s had one at …
Hispanics make up about 15% of the US population, or 45 million people. Not only is this group growing at a faster pace than the national average, but its spending power is poised to reach $1.3 billion by 2014. With …
I came across an interesting presentation today via Carla Briceno. The survey, sponsored by AOL and conducted by Cheskin, was based on interviewing more than a thousand Hispanic households across the US about how they view and use the Internet. …
I tried to login to Google Adwords recently and was met with the following “temporarily unavailable” Web page: The page illustrates one of the many the challenges of managing a Web site that supports so many languages. Even something supposedly …
Lionbridge evaluated the Spanish-language Web sites of the presidential candidates and found that Hillary Clinton offered the highest percentage of translated content for Hispanic voters. Lionbridge evaluated the sites of Clinton, Obama, and Edwards on the Democratic site and Romney …
Is just about ready for publication. You can see which companies are included in this year’s report here. This has been a particularly exciting report to write because there are some very clear trends developing. There are also a few …
Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans. We asked what executives are spending on Web globalization, what languages their Web sites support — what languages they planned to add. We asked …
MotionPoint announced today that it was now hosting a Spanish-language pandemic flu Web site for the US Dept. of Health & Human Services. The site is located at http://espanol.pandemicflu.gov. I first profiled MotionPoint in December of 2005. The company is …
By now, most of the major US airlines offer Spanish-languange content on their Web sites But only a few offer fully localized flight reservation systems, which is where the money is. A few years ago, Southwest Airlines was the first …