Adventures in web globalization, since 2002
I was at Staples in San Diego yesterday and found that the company has translated its “That was easy” button into Spanish. I’m not sure if this is a national …
Back before the Internet, I worked in marketing for a publishing house and we were coming out with a dictionary of Hispanic culture in the US. During the marketing meeting, the issue of the title came up: Hispanic vs. Latino? We must have wasted a good hour on the issue without any firm conclusion. Boy would Google have come in handy then.
I think we settled on Hispanic but nobody was really sure what the right answer was.
Toys ‘R’ Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see… Trend #2: Bilingual Toys Catering to the …
Lionbridge announced today that it “is localizing the web site for The Well Project Inc., a not-for-profit corporation with a mission to change the course of the HIV/AIDS pandemic through …
Just when I thought the dark days of US xenophobia couldn’t get any darker, I read that Utah has taken down its Spanish-language Web site. According to the article, “”Two …
First, here is a picture of the billboard in question: According to the WSJ, VW was using this billboard to pitch its new GTI to young, bilingual Hispanics. But it …
The Spanish-language edition of Harry Potter and the Half-Blood Prince is due out next week. Now this begs the question: Which Spanish is it being translated into? According to the …
According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly: 69% of Spanish-speakers who shop …
Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here’s the press release The Spanish site is parked at www.pge.com/espanol. But PG&E wisely also redirects …
A new study by the Roslow Research Group on behalf of Hispanic U.S.A. “challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of …
According to Bloomberg, the US Hispanic population is growing three times more quickly than the US population as a whole. Here’s an article excerpt… Hispanics accounted for half the U.S. …
According to this article, Quebec Premier Jean Charest has hinted that he might crack down on the spread of English in the workplace. Apparently French is losing its grip. albeit …
Up until recently, only a handful of US banks have served the Hispanic population reasonably well. But that’s all changed now that the Hispanic market is worth an estimated $700 …
Multilingual Computing has published a “Guide to the Spanish Speaking World.” It includes an article from yours truly on Web localization for the US Hispanic market; in the article I …
Cox Communications announced yesterday that it is rolling out Spanish-langauge bills in selected markets. Here is the press release. I found an interesting new term in the release: transcreating. This …