More Reasons to Localize for the US Hispanic Market…

According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly:

  • 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information about products/services online.
  • 49% of Spanish-speaking respondents who shop online stated that they were more likely to buy from a Spanish language site when shopping online.
John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

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